My Reasons For Reading
Whenever I was missing, my sisters and brother, cousins, aunts and uncle and even neighborhood friends, never had to think twice about where I would be found. They knew I was reading.
I could always be discovered sitting at the cellar door reading books, probably dreaming of a future filled with unimagined possibilities, and soaking up the sun. It didn’t matter what the reading material was. Anything I got my hands on was good enough for me. I might have been deeply engrossed in a comic book, a Nancy Drew mystery novel, or any of the scores of books that I could borrow from the mobile library truck that visited my small rural community. It could have also been one of my older sister’s school books. Nothing was off my reading list.
Why I Read
Maybe it was because I grew up poor, in a rural community where only my imagination could take me places filled with hope, places that were more exciting. I am never happier than when I am lost in a book, transported into new and exciting worlds. That interest continues today.
Who Sparked That Interest?
For the life of me, I can’t recall who lit the reading bug in me. I wish I could. I would go back and thanks them for this unending joy, this gift of exploring the imagination and seeing the worlds that other fertile minds have created.
Over the years, that spark of reading has only grown brighter and bigger. I have subscribed to monthly book clubs, have spent thousands of dollars in bookstores, and an insane number of hours in public libraries.
This is the state of my library today. When I last moved, the weight of the books was more than the rest of the content of the house combined.
Recently, I have gotten rid of a few, but to me, it’s still a pretty good collection. Within the pages of books lies the knowledge that will guide each of us to our destiny.
Why do you read? Share your reasons:
Share Book Inspired Action
Tell us about the books you have read that have inspired you. Did it compel you to take action on a dream, or did it leave you feeling good about life? The last book I read inspired me to start a business and be my own boss.
Check out the website, http://www.connecticutseoexpert.com/ and see how I am following my purpose of finding health, wealth, love, and happiness.
Don’t forget to share.
People usually buy products to solve a problem that they are having: They buy food because they are hungry, they go to school because they want to advance their career, they buy a car to get them to work or play or impress others.
Presenting a problem is, therefore, the first part of any marketing email. The problem presented in your email is simply whatever your product will solve.
Here Is An Example of Solving Problems
Assume your affiliate product is an eBook that teaches how to talk to the opposite sex. The problem then would be that the customer is shy, doesn’t know how to meet people and is afraid of growing old and being alone as a result.
Frequently, presenting the problem is done in the form of a series of questions:
- Do you get tongue-tied?
- Are you spending your weekends sitting at home watching TV because you’re too scared to ask someone on a date?
- Are you afraid you will be alone for the rest of your life?”
Introduce your product as the answer to the problem. This gives your prospective customers hope that they can enrich their lives and remove this obstacle simply by purchasing your product:
“Introducing ‘How to Speak to Sexy Women: A Comprehensive Guide’ ”
After introducing your product, you should explain the benefits to your customer. These are different from your product’s features, which are a list of things that it includes.
This is actually a very important distinction: Benefits describe how your product will improve your customer’s life, how it will not only solve their problem but make them a better person. With this hypothetical product, for example, the benefits might include:
- Win the person of your dreams and begin a long and happy life.
- Impress friends and relatives with your confidence and improved self-esteem
- Become more attractive to the opposite sex and increase your appeal
Benefits are a better way to promote your affiliate product than simply listing its features because it gives your potential customers the opportunity to imagine themselves being a better person for having purchased your product.
Here is a good way to remember it: Features SELL, but benefits TELL.
If you are offering any special bonuses or guarantees, they can be listed next. Or if you are directing your email recipient to a sales page where the text builds up to the bonuses and guarantees, it may be a better idea to simply wait until they get there so that it have more impact.
The Critical CTA
The most important part is your Call to Action (CTA). You need to be extremely clear about what you want your reader to do.
There can be no ambiguity. If it is to visit a sales page, then state that clearly. If it is to buy a product, tell your customer to do exactly that. Don’t hint, obfuscate or beat around the bush. Be direct.
“Get Your Copy of ‘How to Meet Sexy Women’ and Start Changing Your Life TODAY!!”
The final part and perhaps the most important is the affiliate link. If you forget to include this link, you have wasted the time of your customer because they can’t get to where you want them to go.
Make a point of double checking every email you send to make sure it has an outgoing affiliate link to the web page where your customers can buy the product you are promoting. And test that link every time. One little misspelling or a period in the wrong spot can derail your entire sales process.
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