If you’re an author, having your publisher insert a reading group guide into the back of your paperback is a nice way to reach out to book clubs. But for novelist John Shors, that wasn’t enough. When Shors’s novel Beneath a Marble Sky came out in paperback from New American Library in June, it carried a note from the author, offering to talk to any book club that contacted him via e-mail. Since then, Shors has met with (or teleconferenced with) a club almost every night, and hopes to talk with 1,000 clubs by next June.
Read the Publisher’s Weekly article here.