WritingNews.org - Book, Author, and Creative Writing News

January 9th, 2007

Borders shoppers not loyal

U.S. book retailer Borders Group Inc. said on Monday total sales rose 3.5 percent during the holiday shopping season, but failed to attract enough customers through its loyalty program.

You can view the full story on Reuters, though it’s largely stock-related. (Note that you need to click the “Continued” link on their website to get to page two of the article.)


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