Deathly Hallows too expensive?

The Wall Street Journal notes:

The price is $5 higher than author J.K. Rowling’s most recent book, and a sign that Scholastic is intent on maximizing its profits on what is expected to be the last in the Potter series.

Aggressive price discounting by big book retailers such as Amazon.com Inc. and Barnes & Noble Inc. means many consumers will be able to buy the book for $20 or less, however. Amazon.com is now taking preorders for $18.89, as is Barnes & Noble, which will charge $20.99 or $18.89 for members of its book club.

Carl Howe posted a few thoughts relating to the price on SeekingAlpha. An excerpt:

I find it ironic that this whining about book prices is being run the Friday before the Super Bowl, when attendees will an average of $5,540 per ticket for an afternoon’s entertainment. That’s just me, though.

More seriously, however, pricing the Harry Potter books is a serious marketing challenge.

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