Do free ebooks push sales?

Interesting article from Bloggasm, discussing whether releasing a book under a Creative Commons license really does increase sales. Their advice: get BoingBoinged.

“The thing is, there’s a confound here,” Watts explained. “It wasn’t the CC release per se that gave me the boost; it was all the people talking about it. Boingboing doesn’t pimp every novel that comes down the pike. It has to be newsworthy in some way, and an author giving his work away is, for the time being, newsworthy. It attracts attention.”

“So what happens when this catches on?” Watts said. “What happens when everybody releases their work through a Creative Commons licence? Then it’s no longer newsworthy, and while it will certainly continue to make my work more accessible to people who already know of my existence, it certainly won’t lure in any new readers the way the Blindsight campaign has done. It’s a niche strategy, in other words. It only works as long as most artists aren’t doing it– and as long as that’s the case, I’d certainly consider releasing my future books under a CC license.”

Link (via Futurismic)

Previously:
Peter Watts releases SF novel under Creative Commons license