HarperLuxe large-print line targets baby boomers

HarperCollins is relaunching its line of large-print titles today with the debut of HarperLuxe. HC has redesigned the large-print titles to make them more appealing to readers, especially baby boomers, said publisher Liate Stehlik. “We want to move large-print titles beyond their traditional audience,” which typically has been the visually handicapped and older Americans, Stehlik said. “We want to give baby boomers and others a nicer reading experience.”The redesigned titles will have a 14-point font, slightly smaller than the 16-point used in traditional large-print books, and the leading will be the same size as traditional large print titles. The smaller font will be offset by a crisper design, Stehlik said.

Stehlik said she hopes to do about 100 titles annually under the HarperLuxe imprint, nearly triple the output in recent years. Fiction bestsellers will be a staple of the line, but the imprint will feature nonfiction titles and other works that might appeal to baby boomers, Stehlik said. “We won’t be doing Meg Cabot titles in large print,” she observed.

Read the full Publishers Weekly article here.