Indie bookstores plan for next Potter release

With four months to go until the publication of Harry Potter and the Deathly Hallows, independent bookshops have started the fight back against the massive discounting of the book by the bookselling chains. At the vanguard of the battle for the boy wizard’s fans is Dulwich Books, an independent in south London which is hoping to win customers with a Harry Potter loyalty scheme. Every purchase of children’s books worth £10 or more before June will win earn a point and when the card is full with 10 points, customers will be entitled to a free copy of the new Harry Potter.

Small stores have a choice between selling the book at the full expected £17.99 and risk driving away customers, or discounting it and losing money.  Alternate marketing strategies like this one could help encourage readers to buy indie.
Link to the Guardian article