Konrath’s long and winding author tour

J.A. Konrath loves booksellers. The author, a former bookseller himself, would have to since he plans on stopping at approximately 500 bookstores on his upcoming author tour. In an effort worthy of the record books (if he makes it), Konrath is looking to squeeze in as many valuable minutes of face time, with as many booksellers as possible, on his tour promoting his latest book Rusty Nail.

Konrath sees his tour as an opportunity to make a lasting impression on a bookseller, which might ultimately be more valuable than interacting with his already established fans. “Booksellers are the most important part of the equation. I can sell 20 of my books in one sitting, but if I make a good impression on a bookseller, he or she can keep selling my book long after I’m gone.”

Read the Publisher’s Weekly article here.