Product placement in novels

Posted on June 21, 2006 by Jesse

Here’s something that I haven’t seen before: Cathy’s Book, a novel for teenage girls, is going to include the use of a lot of Procter & Gamble’s Cover Girl makeup. There isn’t any money being exchanged – instead, the “Beinggirl” website which Procter & Gamble also runs will be extensively promoting the book.

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