Self-publishing industry growing, thanks to technology
It used to require an army of middlemen to publish a book. Now technology is rewriting the book on publishing. A number of companies help writers publish books, either on paper or online.
Once upon a time, that approach was considered “publishing with training wheels,” as iUniverse CEO Susan Driscoll told this reporter. But the new customers for print on demand are often savvy marketers who understand what it takes to write and sell a book and are doing it using technology whose price is falling fast.
