Tag Archives: study

From CTV:

A new study finds that chick flicks can be man magnets if they follow a few simple storytelling rules.

Jennifer Argo, an associate professor at the School of Business at the University of Alberta and one of the authors of the study, said she found that men are much more likely to enjoy ‘chick flicks,’ if they know they’re watching a fictional story.

Story here. In theory, the same principles could be applied to chick lit – though I’m not wholly convinced of the study’s merit.