Warner Books picks a new name

I remember reading about their hunt for a new name in Publisher’s Weekly a while back. Well, they’ve announced it: Grand Central Publishing. From The New York Times:

”We are ‘grand’ because we are big, impressive, even magnificent at times. And the word ‘central’ reflects the fact that we recognize the huge audience of readers between New York City and the West Coast who are looking for books across a wide range of tastes,” Grand Central’s senior vice president and publisher, Jamie Raab, said Monday in a statement.

Full story is available on NYTimes.com.

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